What is a Vision Statement?
“Vision translates mission into truly meaningful intended results – and guides the allocation of time, energy, and resources. In my experience, it is only through a compelling vision that a deep sense of purpose comes alive"
-Peter Senge, Author The Fifth Discipline
What it does:
- Provides a word picture of what the organization intends to ultimately become
- A description of your “desired future state” describing your organization as you’d like it to be in five, ten or more years
- It is the future picture that all Strategy and Objectives are directed toward
Vision Statement Criteria:
- Is it Verifiable – Will you know when you get there?
- Is it Feasible to achieve?
- Is it Inspiring?
- Is it Concise?
- Does it Balances External and Internal Elements?
- Does it appeal to all Stakeholders?
- Is it consistent with the Mission and Values?
Vision Statement Examples:
- To become the most competitive enterprise in the world by being number one or number two in market share in every business the company is in.
- I have a dream that all men will be judged by the merit of their character, not by the color of their skin.
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